I don't have much brand loyalty. When it comes to vehicles, I want everything from american muscle cars to italian sports cars to english suvs. As far as beverage and food choices, I'll pretty much eat anything good.
the only two things I find myself really loyal to are the swoosh and the jumpman.
however, over the last year or so, a new brand has joined the ranks.
when I think of where I want to be in 5 years, I think of this.
this was the line outside of the hundreds los angeles at 2 a.m. on black friday. if you've never heard of the hundreds, they're possibly the biggest thing coming out of california right now in regards to clothing PERIOD. two law school dropouts by the name of ben and bobby started this FIVE years ago and they've got this, a new worth of a couple mill, two flagship stores, more collaborations than I care to name, and over 400 retailers.
this isn't outside of toys r us the night before the drop of elmo. this isn't best buy because they've giving away 60 inch flat screens for $100. this is a brand you've probably never heard of, selling t-shirts, hoodies, and jeans, with a couple hundred kids just sitting outside the store.
wanna talk about brand loyalty? how about burning the shirt off your back for a free logo t-shirt. think that's crazy?
he didn't.
and when the sun started rising, it didn't slow down either. these guys had people lined up for hours on end.
you've got people sitting outside, doing their HOMEWORK on the street corner, all so that they can save $10 here, $30 here, on clothing, that they would have probably bought anyway.
and for what? all for T-SHIRTS. that's loyalty. that's a movement. that's more than just liking the graphic on the front of a piece of cotton. that's the power of connecting with the youth of america. and that is what I want.
the only two things I find myself really loyal to are the swoosh and the jumpman.
however, over the last year or so, a new brand has joined the ranks.
when I think of where I want to be in 5 years, I think of this.
this was the line outside of the hundreds los angeles at 2 a.m. on black friday. if you've never heard of the hundreds, they're possibly the biggest thing coming out of california right now in regards to clothing PERIOD. two law school dropouts by the name of ben and bobby started this FIVE years ago and they've got this, a new worth of a couple mill, two flagship stores, more collaborations than I care to name, and over 400 retailers.this isn't outside of toys r us the night before the drop of elmo. this isn't best buy because they've giving away 60 inch flat screens for $100. this is a brand you've probably never heard of, selling t-shirts, hoodies, and jeans, with a couple hundred kids just sitting outside the store.
wanna talk about brand loyalty? how about burning the shirt off your back for a free logo t-shirt. think that's crazy?
he didn't.and when the sun started rising, it didn't slow down either. these guys had people lined up for hours on end.
you've got people sitting outside, doing their HOMEWORK on the street corner, all so that they can save $10 here, $30 here, on clothing, that they would have probably bought anyway.
and for what? all for T-SHIRTS. that's loyalty. that's a movement. that's more than just liking the graphic on the front of a piece of cotton. that's the power of connecting with the youth of america. and that is what I want.
oh, and by the way, those collaborations that I mentioned earlier, the ones I said were too many to name. well here's one I will mention because on a personal level it relates to my youth and time spent with my family whom I love dearly.
anything is possible. see you in 5 years.
1 comment:
i feel u son.shit's beautiful
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