Tuesday, October 27, 2009

labor of love

A lot of people ask, "Hey, why the Panda? Doesn't (LRG, enjoi, Panda Express, etc.) use the panda as their logo? I mean, can't you think up something original, yada yada yada..."

Well fact of the matter is that I draw a ton of inspiration from LRG, not so much their design, but the vision that they, and when I say they, I mean Jonas Bevaqua (co-founder of LRG) have for the future of their brand. So, while I didn't completely jack their logo, you can say it had something to do with it. I also have a really personal reason for the panda, but I'm keeping that one close to the chest for the time being.

Anyway, I found this shirt video of Jonas talking about his work life with LRG and every time I hear him talk, I get really inspired. I can really hear the passion in his voice, and I think it's obvious that he really loves what he does.

I know LRG has lost a bit of its luster these days, the brand isn't really in the same lane that it started in, as limited has somehow taken importance over quality these days, but I still like the brand. Nowadays everyone wants to be the next Crooks & Castles, the next Bobby Hundreds, or whoever is the hot "it" brand... but for now, I think Jonas is still the leader of the streetwear pilgrims.

LRG's Visually Heard Videos featuring Jonas Bevaqua from bf bk on Vimeo.

No comments: