It's NOT Magic

So I just got back from MAGIC in Las Vegas. For those of you who don't know what MAGIC is, it's one of the premier fashion tradeshows occurring in the US annually with the purpose of connecting buyers, sellers, manufacturers, wholesalers, importers, exporters and the like. I discovered MAGIC a few years ago and attended previously and like most, was pretty impressed. However, after putting a few more notches in my belt in regards to the "fashion industry" my opinion has changed quite a bit.

Let me start by saying that I am in noway trying to put off the idea that attending MAGIC is in no way useful. I did pick up a few things and accomplish a few things while I was out there, so I won't completely write off MAGIC. However, I can say with 1000% certainty that there is entirely too much unnecessary nonsense going on at MAGIC. I won't go into a rant about brand integrity and what not, like most of my posts, thats for another day.

What I will do though, is leave you with a brief sneak preview into bsbcbu f/w 2010. one of the things I got to see at MAGIC.