Trying to build a brand is extremely difficult, especially if you're doing it without a lot of money or political connections behind you. In our case, everything seems to work itself out.
Part of building a brand involves surrounding yourself with like-minded individuals who share some or all of the same ideals and thoughts and growing together with a common goal. For some brands, and I'm not one to say what's right and wrong, this isn't very important. Trust, not every person you see in print advertising wearing Brand X's fall apparel is a big fan of Brand X, but more than likely a big fan of the big fat check Brand X has written. Like I said, I can't say that's right or wrong, nor knock anyone taking advantage of endorsement deals, our economic climate is crazy right now so supporting yourself probably comes above all.
But let's just be clear, we're not going to do that.
Luckily, though, 3 guys out in the city of Los Angeles like what we're doing so much to show some real, genuine support on a regular basis. That's hard to find these days, despite what you may have heard.
Pac Div has popped up on our blog more than a few times and they're practically family. This latest set of pictures are shots from the road as the guys were on their Underdogs Tour spanning the entire country with stops in DC, ATL, New York, you know, all those fancy places. Shout out to Mibbs, Beyoung, Like, Steve, and the whole Pac Div family for the constant love.
Oh yeah, be looking for Pac Div in a city near you soon. And for an upcoming Pac Div/bsbcbu... well, we'll save that for another day.
